Eco-conscious sportswear, waterwear, and gear created for your every adventure. Built for performance, ready for action - inspiring exploration anytime, anywhere. That is the Vivida lifestyle brand montra- and as testers of their lineup of apparel, we can attest to that and say this is the brand worth diving into.

For many guys (honestly including us) not much thought goes into the shirt one would wear while fishing. With most attention on the rod, lines, hooks, bait, boat, tracking gear-and beyond, most focus steers away from the gear you wear while out fishing to the gear you use to fish. Well, what if we told you the shirts from Poncho checked both boxes in comfort and functionality? Yeah- minds blown.