This Company Flipped Men’s Fragrances On It’s Head: Fulton & Roark Has Men Smelling Fresh
Finally, LEGIT Fragrances for Men.
Men’s fragrances have always been burned into our minds as the gauntlet at the mall, where you walk through the headache producing smells of all those “colognes” out there. People, it is 2023 and men need a better way to smell fresh on the regular. Fulton and Roark is just that solution that all guys should get their hands on! Fulton and Roark is a luxury grooming brand that offers a wide range of high-quality fragrance products for men. Their products are formulated with premium ingredients and are designed to provide a luxurious grooming experience. Whether you're looking for a new scent to wear to work or a replenishing oil for for hair (any hair) for your morning routine, Fulton and Roark has something for you.
We know for most guys we are hesitant to spend money on fragrances. Why spend money on this stuff, right? We felt the same way- we have not bought a cologne or any other “fragrance” since high school. Gone are the days of AXE body sprays and spray on colognes. In 2023, guys need a better solution- and one we will actually use each day to take care of our skin and also smell fresh while doing so. Fulton and Roark figured it out: give guys legit smells and easy ways to incorporate it into our morning routine. We all need soap, some fresh oil (for your beard or hair), and a stick of deodorant. Now, making those smell better than some random “scents” commercial products shove at us is the challenge. Take a look at our review and see how Fulton and Roark flip the fragrance game upside down!
INITIAL IMPRESSION
Our crew started off with Fulton and Roark’s “The Total Package, in Sterling and Kiawah: A Formula 5 Oil, Bar Soap, Deodorant, and Solid Fragrance”
Kicking off the morning routine with their Bar Soap. It's long-lasting, triple-milled, and designed to nourish your skin while providing gentle exfoliation for it. Then, follow up with the Inspired Deodorant: it's a powerful aluminum-free formula that glides on easily and provides great protection. Formulated with the same scents featured in the solid fragrances, this deodorant won’t just leave you smelling fresh, but you will feel clean all day, too! Lastly, drop some "pizzazz" with the Formula 5 Oil. The Formula 5 Oil has several different uses:
It can act as a shave oil (pre, during and after)
Low hold hair styling product to tame flyaways
Beard oil, as well as a moisturizer (skin and scalp)
Finally, dab on the Solid Fragrance, and you're all set! Each Solid fragrance allows you to apply just enough so that those closest to them notice, but never the entire room. With the shatter-proof cast metal container, you can keep it with you and reapply anytime and anywhere. Fulton and Roark believe in doing things different:
While we love and admire the histories and creations that come from the Parisian Maisons, we're out to do something entirely different, something uniquely our own.
We call that ambition American Fine Fragrance.- Fulton & Roark
The lineup of fragrance smells and products are enough to tickle your senses for months! We we stoked to give them all a try with their soap sampler pack in addition to the “Total Package” bundles.
Our initial crew impression: These are scents we can get into.
Lets dive into how the testing went.
TESTING IT OUT
No better way to test out a skin/hair/body care lineup than heading to the bathroom…
For 30 days our crew tested out the Fulton and Roark products and various scents to compare the prior results before using them. While after the 30 days, we barely had product left (you get quite the amount with each order which we like), we did not have any lingering doubt out the legitimacy of these products.
Fulton and Roark offers quite the range of products- soap scents for days and kits to make you the best gift giver ever! For purposes of our review, we focused on some key “mens” products to highlight their full line.
Aromatic Tobacco complemented with notes of Leather and rich Vanilla
.2 oz Solid Fragrance
HOW TO USE
To apply it, just swipe your fingers across the wax and apply a small amount to your wrists and neck.
WHAT MAKES IT DIFFERENT
Sterling is a homage to the rich and complex fragrance that is tobacco, and F&R spent more than a year getting the formulas just right. The aromatic blend opens with warm and sweet tobacco, which gives way to smooth leather and is completed with notes of dark amber and vanilla. The resulting fragrance is assertive but not aggressive.
We dabbed a little on our necks before heading out to a party and we kid you not people kept commenting on the subtle yet welcoming scent. We noticed it lasted all day and we didn’t even know we had it on (felt good putting on). The scent carries with you and is soft and not overpowering
duuude score: 9/10 - Nearly perfect.
Exfoliating triple-milled Bar Soap with premium fragrance notes of Tobacco, Leather, and Vanilla.
8.8 oz/ 249.5 g
HOW TO USE
Hop in shower, get the bar wet, lather up, and wash your body
We would venture to say soap is the most widely used men’s grooming product in the shower and the Sterling scent is THE BEST blend of smells we have tested. Just after one wash with this soap, we noticed softer skin, solid aromas all day long, and a clean feeling we needed after the weeks we had at the office. 30 days of use we feel like brand new men. Solid and well blended. Perfect smell and hit the nose like a welcomed slap in the face.
duuude score: 10/10
Powerful aluminum-free deodorant with premium fragrance notes of Aromatic Tobacco, Leather, and rich Vanilla.
HOW TO USE
Unscrew the top, apply under arm-pit, hit the road.
Stank be gone. This deodorant goes on smooth and lasts all day. Gone are the days of deodorant marks on the shirt, or that gross feeling the next day in the shower. This goes on like butter and doesn’t leave that weird residue behind. Scents again are on point and not too overwhelming! Just like we like it.
duuude score: 10/10
A lightweight, nutrient-rich oil designed to nourish and provide luxurious smoothness to your hair and skin.
Notes of Tobacco, Leather, and Vanilla.
HOW TO USE
Twist off the top, turn upside down, and shake a few drops into your hand (or directly on a comb if you so desire)- apply to beard, face, or any spot that needs a bit of moisture.
One of the great paradoxes of men’s grooming lies in taking care of your beard or any other hair for that matter. If you do a great job grooming it, no one will notice your work. But if you do not take care of it, people will think you woke up under a bridge before work. That’s why the Formula 5 Oil can make all of your beard grooming efforts look, well…effortless. We dabbed a little on our comb and ran it through our beard- boy did it do the trick. Smooth but not that oily residue many beard oils leave behind. The blend of natural plant extracts and high-performance ingredients moisturizes and smooths each hair down to the follicle while helping to soothe your face underneath without feeling greasy or heavy.
duuude score: 10/10
STANDOUT FEATURES
Fulton and Roark has an amazing lineup of mens grooming products. The quality is extremely high and steers clear of the junk that is found in other cheap and mass produced garbage on the shelves. There are some key standout features we wanted to highlight and our top 3 Reasons we Love this Brand:
Reason 1: Their Fragrances Smell Manly. It is true- we don’t want to smell like a rainforest from Bath and Body works and this lineup leaves us feeling like we can accomplish stuff.
Reason 2: They Offer What We Need. Simple folks- grab some soap, deodorant, oil and hit the road. No fluff just stuff you need.
Reason 3: Something for Everyone. Sure, our girls’ products work but many are not a simple or clean as this is for guys. Made for guys, this lineup does what we need and hits all nose types.
BONUS FEATURES
Fulton and Roark offers a lot of other great products, samples, and essential for guys (or your girl however you want to look at it) on their website.
You can nab a dab of whatever scent you want to try, learn about the various scents before you hit that checkout line, and see what sample packs they have so you can be sure to find the right scent for you! They even offer gift cards if you need to kick your homie a heads up on his smell game.
Overall duuude Factor: Fulton and Roark Finally Made Fragrances Guys Want.
Price: Varies by Product
BRAND INFO
AMERICAN FINE FRAGRANCE
While we love and admire the histories and creations that come from the Parisian Maisons, we're out to do something entirely different, something uniquely our own.
We call that ambition American Fine Fragrance.
Over the years, we’ve come to refer to what we do at Fulton & Roark as American Fine Fragrance. It’s not just about where we’re from. Rather, it comes from our team’s creative mindset…and this pattern that we keep seeing. Whether you’re talking about great American winemakers, painters, chefs, or even breweries, an interesting arc seems to emerge.
So often, each of those creators spent their early years learning and even imitating the ways and customs of the European establishment. And, they often did so with a sense that the long traditions of the old world were inherently better. But then, something happened…
Whether it was Cabernets, IPA’s, or Rock ‘n’ Roll, Americans truly made their marks when they disregarded the way things had always been done, and started creating things all their own in their own ways...knowing the rules, and choosing to break them.
That’s what we’re doing in the world of fine fragrance–looking to new ingredients, formulation methods, and even formats to make our mark on the world.
While we love and admire the histories and creations that come from the Parisian Maisons, we’re out to do something entirely different, something uniquely our own. We call that ambition American Fine Fragrance, and we hope you enjoy it.